Market Validation: Testing Demand Before You Launch

Course Overview:

Scaling without validation risks wasted time, money, and opportunity. This session shows entrepreneurs how to test demand, refine offerings, and ensure fit before investing in growth.

Key Learning Objectives: 1. Apply market validation techniques (customer interviews, prototypes, surveys, pilots). 2. Analyze real data to confirm demand. 3. Decide when to pivot, persevere, or pause.

Who Should Attend: Startup founders, product managers, and small business owners preparing to launch or scale new offerings.

Practical Takeaways: 1. Customer interview guide. 2. Validation experiment design template. 3. Metrics dashboard for measuring demand.

This session is part of the Business Lifecycle Masterclass Series, designed and led by Rich in Thought Consulting.

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Event hosted by Montana West Economic Development.